Is Small the New Big?
Yesterday's post at the Texas Law Blog has reinvigorated my interest in the "Small Is the New Big" discussion emanating from Seth Godin's original blog post and book by that title. Other bloggers have discussed this concept in great detail, but the thumbnail version is that technology and a commitment to more personal service are allowing small businesses (including law firms) to compete with the corporate giants. As a sole practitioner and former BigLaw attorney, I find this idea fascinating.
Extending the concept further, the Virtual Lawyer recently predicted a future in which "there will be big firms and small firms, but few in the middle. "If that holds true, what will it mean for my practice? Hopefully, in addition to validating my current career path, it will present an opportunity to work with an even broader network of lawyers than I do now.
I'm flattered to be mentioned in the same blog as Seth Godin! You make a great point about being an opportunity to broaden your network. As a solo, the success of my practice is directly related to the size and strength of my network.
to quote a great songwriter
"It's alright to be itty bitty"
I wouldn't have it any other way