"Appellate Practice Marketing 2.0"

Posted on October 9, 2008 by D. Todd Smith

That was the title of a CLE presentation I gave today to the San Antonio Bar Association's Appellate Practice Section.  In addition to "traditional" techniques—such as doing “law” work in trial courts; handling pro bono appeals; writing articles and giving speeches; bar association work; and networking with trial lawyers, industry professionals, and other appellate lawyers—my main focus was blogging.  I also briefly discussed a broader internet marketing strategy involving Twitter, Facebook, LinkedIn, TexasBarCircle, and Avvo, among other possibilities.

I enjoyed giving this talk and would consider "taking it on the road" if the opportunity arises.  The concepts aren't limited to appellate practice.  That's just where I've applied them.

To the SABA Appellate Practice Section, thanks again for inviting me!

10/28/08 Update:  I am posting my PowerPoint presentation here.  Thanks to Kevin O'Keefe for allowing me to borrow substantially from his work product on blogging and social media.

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Shalini - October 10, 2008 12:37 PM

Thanks for including us in your presentation on marketing. Did you get any interesting feedback on Avvo or the other sites mentioned?

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